Momentum expands with new Broking Manager

Momentum Broker Solutions, the market leader in the Authorised Representative broker network, is delighted to announce the appointment of Alec Crowter as their new Broking Manager.

2022 was Momentum’s best year yet, as the recent financials revealed, and the company is continually looking for exceptional people to join them.

Broking Director Matt Brunton is delighted to welcome another colleague to his growing team:

“Alec brings experience, fantastic market relationships, and an understanding of the requirements of the independent broker to succeed within the marketplace. He will be a great asset for both our Broker Partners and placement team. I can’t wait to see what he will achieve – welcome aboard!”.

Alec will join existing Broking Manager, Martin Barsby, who has been in the role since 2017. Alec will be sharing management responsibility for the Broking Team, overseeing the development of the four sub-teams, plus working on new initiatives to enhance the company’s broking capabilities, strengthen client relationships, and drive growth.


“I’m pleased to announce Alec as the latest addition to Momentum,” said Howard Pepper, Managing Director of Momentum Broker Solutions. “We’ve just posted about how well the business performed in 2022 – achieving double-digit revenue growth and adding nine members to our team. Alec’s appointment continues our investment in talented people. His experience and enthusiasm will benefit our partners and is one of the many exciting announcements we will make this year.”


Alec Crowter has built a stellar reputation for delivering outstanding results and developing high-performing teams. Leaving his previous role as Head of Broking, he will demonstrate his deep understanding of market trends, risk management strategies, and the evolving needs of our Broker Partners. His strong analytical skills and innovative approach will enable Momentum Broker Solutions to further strengthen its position in the competitive insurance brokerage landscape.


“Momentum are a well-known, strong brand within the insurance marketplace and I am extremely proud to be joining the team,” Alec adds. “Their strong leadership is a big factor in their success, and also a big draw for me, in terms of professional and personal development.


“The team is full of great individuals, and it’s their experience and knowledge that gives the business a trusted reputation on a local and national scale. Helping to solve challenges for our Broker Partners and grow the brand in the marketplace are the two areas that I am most looking forward to getting stuck into”.

The addition of Alec to Momentum’s team aligns with the company’s revelation that eight Broker Partners have already joined since the start of 2023, with an additional seven to be announced in the coming months.