A day in the life of a Momentum marketing manager/exec.

Dominic Coghlan is the marketing manager for Momentum. Since 2015 he’s headed up the team who look after marketing for Momentum and their broker partners.

What is the role of a marketing manager?

I oversee the marketing department and manage the marketing team. We help Momentum find new broker partners using the usual marketing channels, including PR and maintaining our website. The team and I provide marketing support for our current broker partners. We help them with anything from email campaigns to coming up with a name for their brokerage.

We put on events so the brokers can network and exchange best practice and Momentum can build and retain strong relationships with them. We also run webinars to help brokers keep up to date with what’s going on in the industry. We also use them for training purposes, for example, if there any changes to the systems or compliance reporting.

It’s my job to keep our broker partners updated and make sure we’re providing them with a useful service. We’ve got an extranet they log into called The Box. I make sure it’s updated with content they’d find helpful, such as how-to guides, templates to send out to policyholders and upcoming events.

What does a Momentum marketing manager do on a typical day?

8am: I start the day by looking at our team comms calendar, which tells me what comms are due to go out, for example, social-media posts, emails, newsletters, and so on. I check who is doing what and that everything is on track for the day.

9am: I have regular calls with some of our broking partners to check we’re on track with their marketing objectives. I’ll also speak to any partners who we’re working with on individual projects, like start-ups who need help setting up their businesses. We’ll work with them to pick a company name, design branding, set up their website, create a social-media presence and produce email campaigns.

10am: I might work on an email campaign for our broker partners so they can send it to their clients to keep them in touch with them. We’ve just done one on cyber awareness which has info about cyber products in it. Usually, we’ll do a campaign for specific brokers, then put a template in The Box so other partners can use it. We’ll also send an email campaign out on a partner’s behalf to their clients if they want us to.

11am: We regularly put on roadshows for our broker partners so I’ll meet up with our events person and do some event planning. It can involve looking for venues, running order, deciding on content and talking through how we’re going to promote the events.

1pm: Some of our broker partners are removed from the market as we do the broking for them. We help them keep their finger on the pulse by connecting them with our broker, finance and systems teams using Slack. I might send a snapshot, update or internal case study to them on Slack, too.

2pm: After lunch, you’ll find me working on a report about what we’ve been doing with our broker partners that I’ll share internally. It’ll include things like which new partners we’re meeting up with to give start-up advice to and how many new partner websites the dev guys are working on.

3pm: I’ll often meet with our new partners face to face to explain what support we can offer them. I’ll also provide advice on what they should be doing, marketing-wise, to grow their business. Once a month, I’ll also have a catch-up with the business development team and see if they need us to do anything for them.

4pm: I’ll make a call to our printer company most afternoons. We’ve got an in-house graphic designer, but we outsource our printing. When I say ‘ours’, I mean our partners, as it’s usually their marketing materials we’re getting printed.

What is your favourite part of being a marketing manager?

I like speaking to our broker partners. I’ll always phone them rather than email as you find out lots more in a call than you ever do in an email. The more info we have, the better service we can provide. You get good ideas and feedback from them, and they’ll often tell me about any problems they’re facing. I can then talk things through with them and see if there’s anything we can do to help.

I get a buzz from helping people build their own business. They’re not just going through the motions, they’re living and breathing it, and it’s a privilege to be part of that.

I run a broking business

I want to start up