Starting an insurance brokerage.

Thinking of starting your own insurance brokerage?

Well it is a great thing to do; many people are welcoming the opportunity to use their skills and experience to build their own business; to take control of their future and truly benefit from their hard work by building a valuable asset.

So, how can we help? Achieving direct authorisation is time consuming and costly and will require significant amounts of ongoing administration. As an appointed representative of Momentum, you will have all of the benefits and none of the drawbacks.

What you need

Insurance experience

You will have built up experience over a number of years within the insurance industry. This may be directly working for an insurance broker, insurer or associated businesses which have provided you with the level of experience needed to provide good and proper advice to your clients. As a regulated industry, it is essential that you can demonstrate a track record of providing service in your chosen field before you start an insurance brokerage.

Technical knowledge

Whilst it is not a requirement to have formal qualifications (but of course that helps), it is essential to demonstrate that you have the level of knowledge necessary to provide technical advice to your clients. This will vary depending upon the type of business you want to transact, but a reasonable level of technical and product knowledge is essential.

Compliance knowledge

General Insurance is regulated by the Financial Conduct Authority (FCA), so it is essential that brokers operate in a compliant manner. Whether you choose to go down the Directly Authorised or Appointed Representative route, knowledge of the FCA requirements is essential. There is a broad range of support services available and industry bodies can all help you to ensure that your knowledge remains current. The Chartered Insurance Institute is a great place to start.

Sales track record

You will need to have a track record of dealing with insurance buyers. To build a successful business you will have been able to build strong and trusting relationships with your audience and therefore the ability to build your client base.

Commercial awareness

Building your own business requires a basic level of commercial knowledge. This might be the first time you have had to deal with running your own business and although working within a commercial environment will have armed you with good financial knowledge, you will need to be confident in your ability to make commercial decisions. Access to business support and mentoring can be very helpful in the early days of setting up your business, and there are lots of useful places for you to go to for support. If you are thinking of starting a small business then view our toolkit.


It goes without saying that making your business a success will require commitment and drive. As with any new enterprise, a considerable amount of energy is needed and the amount of time you will need to invest should not be underestimated – the rewards can be great, but starting your own business is never an easy option.