10 things to consider when reviewing your FCA Principal.
Your Principal should help your brokerage move forward, not hold it back. Here are ten areas worth reviewing to make sure your current relationship continues to support your business and its ambitions.
The Principal that helped you start your brokerage might not be the one you need to take it further.
When you first became an Appointed Representative (AR), your priorities may have been straightforward: regulatory support, access to insurers and the ability to get your business trading.
As your brokerage develops, those priorities change. You may need greater broking capacity, more specialist market access, better technology or support with recruitment, acquisitions and succession planning.
Changing your FCA Principal is a significant decision. It means reviewing your commercial arrangements, understanding your contractual obligations and considering how a move could affect your clients and day-to-day operations.
Having supported more than 200 brokerages since 2010, we've seen the considerations that matter when brokers assess their Principal relationship. These ten areas provide a practical starting point.
Who owns your client relationships?
Your client relationships are among your brokerage's most valuable assets. You've invested time in developing them, earning trust and building a business around them.
Your agreement with your Principal should make ownership of those relationships clear. Understand what rights your Principal has over your client data, renewal information and book of business.
You should also establish what happens to those relationships if you decide to leave the network, sell your brokerage or pursue direct authorisation.
Does your agreement explicitly protect your ownership of client relationships, including when your Principal relationship ends?
How straightforward is your exit?
The terms of your exit might not have been your biggest concern when you joined your current Principal. They become considerably more important when you're considering a move.
Review your agreement carefully, paying particular attention to:
- Contract duration and notice periods.
- Termination fees and financial obligations.
- Client and data transfer provisions.
- Outstanding commission and renewal income.
- Professional indemnity and run-off arrangements.
- Any restrictions that continue after termination.
Ask your Principal to explain its termination process and provide the relevant documentation. Understanding your obligations early gives you more time to plan a potential move.
Where contractual terms are unclear, seek independent legal advice before making any commitments.
Do you understand the full financial and operational implications of leaving your current Principal?
Are you getting value from the relationship?
Commission splits and network fees are important, but they only tell part of the story.
A lower-cost arrangement can become expensive if you're spending significant time on administration, struggling to place complex risks or paying separately for services your Principal doesn't provide.
Equally, a comprehensive proposition only represents value if you're using the support available and receiving the quality of service you expect.
Consider the complete operating model: broking, compliance, technology, claims, administration, marketing and access to specialist expertise.
Speak to other ARs in the network to understand how the proposition works in practice, rather than relying entirely on what's promised.
When you account for the time, services and resources provided, does your current arrangement deliver the value your brokerage needs?
How will your clients and data transfer?
Moving Principal involves more than signing a new agreement. Your client records, policies, systems and insurer arrangements all need to be considered.
With the right preparation and support, the process can be managed while minimising disruption to your clients and your business.
Make sure you understand:
- Any contractual restrictions imposed by your existing Principal.
- How client and risk information will be extracted and migrated.
- The experience and availability of your new Principal's IT team.
- How insurers will manage the transfer of policies.
- How EDI and e-trade policies will be handled.
- Whether any gaps in insurer TOBAs need to be addressed.
- The responsibilities of your existing Principal, new Principal and your own team.
A clear migration plan should identify responsibilities, timelines and potential risks before the transfer begins.
Can your prospective Principal demonstrate how it will manage your migration and maintain continuity for your clients?
How strong are their insurer relationships?
Access to the right markets is essential to delivering for your clients and growing your brokerage.
But having a Terms of Business Agreement (TOBA) in place doesn't automatically translate into meaningful insurer support.
Look beyond the number of agencies and consider:
- The strength of relationships with senior insurer decision-makers.
- Access to specialist markets, MGAs and Lloyd's brokerages.
- Whether the Principal trades with regional offices or centralised trading teams.
- The availability of underwriting expertise and on-site support.
- How complex or unusual risks are managed.
- Whether there are gaps in the markets your clients need.
Your Principal's relationships should strengthen your ability to compete, particularly when a risk falls outside standard e-trade arrangements.
Does your Principal have the market relationships and broking expertise to help you win and retain the business you want?
Who is actually supporting your business?
Insurance broking is a people business. The experience, availability and knowledge of your Principal's team can make a significant difference to your day-to-day operations.
It's important to look beyond the initial sales conversation. Understand who you'll work with once you've joined and what support they can provide.
Areas worth investigating include:
- The experience and stability of the senior management team.
- The size and capability of the broking and placement teams.
- Access to support for complex claims and coverage issues.
- The availability of compliance, operational and technical expertise.
- Staff turnover and continuity of key relationships.
- How quickly the team responds when you need assistance.
Ask to meet the people you'll be dealing with regularly. An organisational chart can also help you understand the resources available.
Do you have access to experienced people who understand your business and can provide practical support when you need it?
What professional indemnity cover is provided?
Professional indemnity (PI) insurance is a critical part of your Principal relationship.
While many Principals provide PI cover for their ARs, the arrangements can differ significantly.
You should understand the scope of the cover, applicable limits, excesses and any circumstances in which your brokerage may be required to contribute towards a claim.
It's also important to understand what happens to your cover if you leave the network, including how liabilities arising from previous business will be managed.
Do you understand your PI arrangements, potential financial exposure and the protection available after termination?
How financially secure is your Principal?
Your Principal's financial position matters to the long-term stability of your brokerage.
Financial strength, sustainable growth and a clear business strategy are all worth reviewing, both when selecting a Principal and throughout your relationship.
There are several ways to build a clearer picture:
- Companies House provides access to company accounts and financial filings. An accountant can help you interpret the information.
- The FCA Register can help you review regulatory status and AR relationships.
- Ask the leadership team about its three-to-five-year strategy and how it plans to support future growth.
- Consider how the Principal invests in its people, systems and services.
Published financial information may be historical, so use it alongside current discussions and other available evidence.
Are you confident in your Principal's financial position and its ability to support your business over the long term?
Are there any competing interests?
Some AR networks operate alongside their own directly controlled broking businesses.
This can create competing priorities when allocating resources, managing insurer relationships or supporting client requirements.
It's worth understanding how your Principal manages these potential conflicts and protects your interests.
Consider the following:
- Is there dedicated broking resource for AR partners?
- How are competing requests for support prioritised?
- Is your client information segregated from other broking operations?
- Who can access your client data and insurer extranet information?
- Can client documentation be issued under your own branding?
- How are potential conflicts identified and managed?
Your Principal's operating model should give you confidence that your clients and your business receive the attention they need.
Does your Principal's business model align with your interests, and are potential conflicts managed transparently?
Can they support your future growth?
The support you need today may look very different from what you'll need in three or five years.
As your brokerage grows, you may want to recruit additional brokers, expand into new markets, acquire another business or prepare for succession.
Your Principal should be able to support those plans, rather than simply providing the services required to maintain your current operation.
Consider its ability to provide:
- Marketing expertise, including digital marketing and brand development.
- Technology that improves efficiency and client service.
- Recruitment and flexible staffing support.
- Funding for expansion, working capital or acquisitions.
- Guidance on succession and long-term business planning.
- Access to a wider network of experienced brokers.
Reputation matters too. Speak to existing ARs, particularly those with businesses similar to yours. Ask about the support they've received and whether their experience matches the proposition.
Is your Principal equipped to support the business you're building, not just the one you operate today?
Is it time to review your relationship?
The right Principal relationship should evolve alongside your brokerage.
What worked when you first became an AR may no longer provide the expertise, capacity or flexibility your business needs.
That doesn't necessarily mean you need to move. It does mean it's worth reviewing your options and understanding what a different operating model could offer.
Start by identifying where your current arrangement works well, where it creates difficulties and what your business will need next.
Your business has evolved. Has your Principal?
At Momentum, we support independent brokers with the people, expertise and resources to build stronger businesses, while keeping control of their clients and their future.
If you're reviewing your current relationship, we're happy to talk through your plans, explain how our model works and help you understand what's involved in moving.




